Newsday.com is hiring, thanks to social networks that have been taking the blame to be killing newspapers like News Day.This might be the most ironic but encouraging news today: Newsday.com has an opening for Social media coordinator. The job description, a first of its kind, I believe is to get Newsday.com viral using Fark, Digg, Facebook and other social networking sites.
Smart move. Newspapers have finally figured it out: The secret is not to alienate the Internet, but to work with them, or, even better, to take advantage. Newspapers need to think in a win-win scenario. Social networks are good tools for marketing newspapers, in Newsday's case, even created media jobs. In return, successful newspapers might be financial sources for the online sites. Work together, we might find out a new business model. Didn't they say: Prosper together and die alone?
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