Wednesday, October 28, 2009

Hyperlocal: Everyblock

Everyblock.com was bought by MSNBC in August. The five employees who worked to start the hyperlocal site with the Knight Foundation funding now work for one of the biggest media in the country.

The site is a neighborhood news site that aggregates items from blogs, Craigslist, Yelp, and Flickr. The idea is to bring everything together by geography for people who are interested in a particular area.

The Web site currently covers 15 cities aournd the country, from New York to Dallas (beta). The home page and the green color scheme remind me of Patch.com, another hyperlocal site that focuses in New York area.

Once you click on a city, it brings you to the local home page where you can type in a specific address and look for restaurants, bars, events nearby.

Choose from a list of subjects, then the site brings you further into that topic. For example, under the restaurant tab, it then breaks further down into different boroughs of New York City, until it gets down to the level of the block that is chosen.

Maybe hyperlocal sites are getting some momentum. Because Everyblock is not the only lucky duck, this June, AOL bought Patch.com with $7 million.

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